During my time at SoftGuard — a leading Argentine company with a global presence in tech-driven security solutions — I worked as the lead designer within the marketing team, overseeing two designers and driving the visual direction of the brand across all platforms. I brought a creative, strategic, and detail-oriented approach to every project, ensuring consistency and impact in every piece produced.
Each day brought new challenges: crafting impactful content for social media that conveyed innovation and clarity, developing print materials for trade shows around the world, and designing everything from business stationery to large-format pieces like banners, booths, and vehicle wraps. I was fully involved in the design process from concept to production, ensuring that every element aligned with the brand’s voice and standards.
I collaborated closely with the Sales team, designing commercial materials, custom mockups, and visual assets tailored to specific clients and regions. I also contributed to institutional rebranding initiatives, helping to evolve and modernize the company’s visual language while staying true to its core identity.
Beyond graphic design, I handled photography and edited institutional videos that showcased the company’s mission, products, and impact. This also included coordinating with local and international print vendors, managing specifications, timelines, and production logistics to ensure high-quality results across all deliverables.
My experience at SoftGuard was dynamic and enriching. It sharpened my ability to adapt quickly, work across departments, and use design as a powerful tool to communicate complex technology in a way that’s accessible, consistent, and visually compelling.