For this project, I led the creation of the branding, web design, and logo, establishing a cohesive and memorable visual identity. The symbol, built from overlapping and mirrored “V”-shaped modules, conveys depth, unity, and dynamism. The use of gradients and textured finishes adds a sense of modernity and movement, while the precise arrangement of elements ensures perfect visual balance.
The color palette blends the freshness of light green with the solidity of navy blue and the richness of deep green, projecting a technological and trustworthy image. The selected typefaces, Bauhaus and Open Sans, reinforce the modern and approachable aesthetic, balancing corporate professionalism with user-friendly warmth.
The app design was developed to optimize interaction, integrating the visual identity into a clear, intuitive, and fully responsive interface. Every visual and functional element reflects the brand’s core values: friendliness, security, reliability, continuous improvement, entertainment, and quality.
The result is a brand that not only communicates trust and modernity but also invites users to “play easy and win”, positioning W² as an innovative benchmark in the lottery entertainment industry.